Archive for the ‘Service Design’ Category

The Devil in the Detail – Northern Rail

19 December 2013

Poor Attention to Detail – Northern Rail

It’s very easy to be a grouch and a designer will always home in what can be changed for the better. So I’m imposing a small discipline on myself that I will only criticise something that does not work when I have found something to praise first. That way only half my design commentary posts will be negative. This is the first of those. It’s about a company kidding itself that it is offering a helpful service. (more…)